Thursday, March 27, 2014
Spring Break rhetoric
Over spring break, I noticed many rhetorical aspects in Mexico. I stayed in Cancun, which is known for tourism and for the typical "spring break" that a college student would expect. Cancun is not the real "Mexico" because it is full of Americanized resorts that are extravagant and over the top. Mexico is a poor country, and the local people do not live in places like these resorts, but actually live in the complete opposite. These huge resorts suggest that Cancun is a rich getaway that would attract Americans or other foreigners. They do not symbolize the real Mexican culture. Aside from the resorts, the surroundings signify the real Mexico to some extent. Signs for tequila, cigars, and other Mexican products (candy, homemade hats or blankets) suggest the culture of legit Mexico, and by buying these products, consumers will get the idea of what its like. Also, the downtown area of Cancun has tons of colorful lights and signs that suggest a fun, wild escape from reality (which it is) and it makes it more enjoyable because its not something you see every day.The advertisements for the clubs match the arguments that they are trying to make because they suggest fun, escape from reality, dancing, loud music, etc. Most individuals who visit Cancun for spring break expect these things, and actually attain them by going to such clubs. Altogether, I think Cancun is not the "real" impoverished Mexico, but rather a place for other foreigners to escape and have fun.
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