In Eating Animals, Jonathan Safran Foer makes use of most,
if not all, of the rhetorical virtues that Heinrichs brings up in Chapter 6 of Thank You For Arguing.
The sneakiest technique I see him use is his attempt at disinterest, and it
would make sense for him to be sneaky about his true purpose considering the
stigma that ‘vegetarians with a mission’ have. PETA, through radical means in my
eyes, has effectively made the thought of a vegetarian who tries to convert
others to vegetarianism into something I don’t want to listen to. In order to
be as convincing as possible and work around this sort of given setup, and
ultimately curb the eating of animals, as is the conceivable end-goal for a
vegetarian writing about eating animals, it is more rhetorically significant
for the mindset while writing to be closer to ‘I have been there too.’ In this
way, while reading, I have noticed Safran Foer constantly trying to make his
argument seem less like ‘you should not eat meat because I think that you
should not eat meat,’ and more like ‘this is my story and why I feel how I
feel.’ In these first sections he brings a lot of his personal life into it. This
is a big play on ethos; he is establishing that he is not some crazy herbivore.
He brought up that he didn’t used to like dogs, but now he does. He brought up
how his grandmother is not a vegetarian, nor was he as he was growing up. He
does a lot of things to seem as unbiased as possible. He only breaks this
moderate character in drastic changes of pace in order to make a point (however
arguably effective making your audience uncomfortable is) such as when he
writes about the dog recipe. Throughout, however, he does a great job at making
sure he knows what he’s talking about, and talking about a lot of what he
knows. It’s evident throughout the content as well as the huge section of
‘notes’ and references that takes up the entire end of the book.
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